Scaling Multi-Site Web Management with a Unified CMS for a National Veterinary Group
A leading veterinary group partnered with ShyftLabs to unify its digital presence and data infrastructure across 200+ clinic websites. By standardizing the content management system and integrating booking and engagement data into a centralized analytics layer, the organization streamlined operations, accelerated new site launches, and improved visibility into customer behavior.
The Challenge
Operating more than 200 websites across general practice, specialty, and emergency clinics, the organization faced mounting complexity across its digital stack. Each newly acquired clinic brought its own platforms, teams, and vendors, resulting in inconsistent branding, duplicated work, and growing tech debt. Content changes and promotional updates required coordination across multiple systems and agencies, slowing down execution and increasing costs.
Meanwhile, key customer data such as bookings, promotions, and engagement metrics were spread across platforms, making performance reporting fragmented and incomplete.
The organization needed a scalable, centralized platform to manage content, streamline operations, and enable unified insight into customer activity.
The Solution
ShyftLabs designed and deployed a centralized CMS and data aggregation platform purpose-built for a multi-brand, multi-location business model.
The solution included three core components:
Standardized Website Templates tailored for four key clinic types: General Practice, Specialty, Emergency, and Specialty + Emergency. This brought consistency to design, structure, and user experience while allowing for service-specific customizations.
Data Aggregation & Analytics Integration that consolidated booking, engagement, and marketing performance data into Snowflake, enabling unified reporting across clinics and campaigns.
Custom CMS Development that enabled centralized management of pages, content blocks, and promotional modules across all clinic websites. The intuitive UI made it easy for internal teams to make updates without relying on developers or third-party vendors.
The entire platform was built for scalability, extensibility, and ease of use — allowing the organization to support rapid growth while improving operational efficiency.
The Results
The unified CMS and analytics platform enabled the organization to manage over 200 clinic websites with greater consistency and operational efficiency. Standardized templates and centralized controls accelerated new site launches, improved campaign execution, and contributed to stronger SEO performance through consistent structure and faster load times. With customer engagement and booking data consolidated into a single reporting layer, the team gained clearer visibility into marketing effectiveness and growth opportunities.
Streamlined Management of 200+ Clinic Websites
Migrating to a unified CMS eliminated platform fragmentation and simplified day-to-day operations for internal teams.
Faster Website Deployment
New clinic sites can now go live in hours, supporting acquisition growth and ensuring brand consistency.
Improved Campaign Execution and Conversion Rates
Centralized content and promotion management allowed teams to launch targeted campaigns more effectively, driving stronger performance.
Unified Analytics and Data Visibility
Booking and engagement metrics are now consolidated in Snowflake, providing clear visibility into marketing effectiveness and customer behavior.
Key insights
Template Standardization Drives Scale
Predefined yet flexible templates allowed the organization to support multiple clinic types without sacrificing speed or brand integrity.
Centralized Platforms Reduce Friction
Unifying content management across brands and regions enabled faster execution, better collaboration, and fewer dependencies on external vendors.
Data Consolidation Enables Better Strategy
With all customer engagement and booking data in one place, the team can now make more informed marketing and operational decisions.
Designed for Growth from Day One
The platform was architected not just to fix current challenges, but to scale with the business and simplify future onboarding of new locations.