6M+ Price Changes and 100% Compliance: How a Global Retail Leader Transformed Pricing with AI
A Fortune 500 retailer partnered with ShyftLabs to overhaul its digital pricing operations using a custom AI-powered optimization platform. The solution now executes over six million price changes annually and ensures 100 percent compliance with vendor pricing rules. By combining real-time competitor monitoring with a merchant-friendly interface, the company streamlined pricing workflows and improved adoption across teams.
The Challenge
The client's legacy pricing system was not equipped to handle the speed and complexity of modern retail operations. Frequent competitor price changes made it difficult to keep pace, and existing workflows lacked the automation required to update prices in real time. Monitoring compliance with vendor pricing agreements was inconsistent, and there was limited visibility into system-wide pricing activity. As transaction volume increased, these challenges placed additional pressure on merchant teams and revealed gaps in execution and oversight.
The organization needed a scalable, intelligent system to deliver real-time insights, ensure pricing compliance, and support merchant teams in managing strategy more effectively.
The Solution
ShyftLabs implemented a comprehensive AI-powered price optimization platform that unified real-time competitor monitoring, automated compliance validation, and an intuitive merchant console into a single system.
The solution included four core capabilities:
Real-time price tracking that continuously monitored market changes and enabled rapid, margin-aware price adjustments.
An interactive merchant console that provided full visibility into price changes, competitor data, and override options to make AI recommendations clear and actionable.
Compliance automation that validated every price change against vendor rules, eliminating errors and stop-ship incidents.
An analytics dashboard that surfaced historical trends, pricing performance, and merchant behavior to guide continuous improvement.
The platform integrated seamlessly with the retailer's operations and balanced automation with merchant oversight to ensure strong adoption and long-term results.
The Results
Within the first year of implementation, the AI-powered platform executed over six million automated price changes while maintaining 100 percent compliance with vendor pricing agreements. The intuitive merchant console improved visibility and control, contributing to full adoption across pricing teams. By centralizing decision logic and streamlining updates, the solution helped the organization respond more effectively to market changes without adding operational overhead.
6M+ Optimized Price Changes
Executed annually through AI-powered competitive monitoring and automated decisioning.
100% Pricing Compliance
Achieved across all vendors using real-time rule validation and system-enforced guardrails.
Full Merchant Adoption
Every merchant team onboarded and used the system successfully, supported by a transparent and intuitive interface.
Improved Strategic Focus
Merchants shifted focus from manual pricing reviews to strategic planning, supported by reliable automation and clear visibility into decision logic.
Key insights
Merchant Experience Drives Adoption
A clear, intuitive interface helped merchants trust the system and incorporate it into their daily workflows.
Automation Unlocks Strategic Focus
With price changes handled automatically and in compliance, merchants gained time to focus on pricing strategy and growth.
Visibility Builds Confidence in AI
Full transparency into price decisions increased trust in automated outputs and helped align merchant and system behavior.
Balanced Oversight Delivers Better Results
Combining AI-driven recommendations with merchant review options produced stronger outcomes than either approach alone.