ShyftLabs | Retail Media Network

Customer

Canadian MarTech Corporation

Seamless integration with the client's existing e-commerce infrastructure
Handling high volumes of real-time data
Ensuring compliance with advertising standards across multiple jurisdictions
Advanced data analytics and machine learning models for personalized ad targeting

Data Integration Challenges: The integration of various data sources from the e-commerce platform was a significant challenge. This was addressed by implementing a robust ETL (Extract, Transform, Load) process using cloud-based solutions to streamline data integration.
Ad Targeting and Personalization: Developing accurate and effective machine learning models to analyze customer behaviour and deliver personalized ad content was a complex task. Our data scientists created advanced algorithms to enhance user engagement.
Compliance with Advertising Standards: Ensuring compliance with diverse advertising regulations was critical. We developed a comprehensive compliance framework and continuous monitoring system to meet regulatory requirements.
Improved User Experience: No degradation of user experience, personalized Ad selection available within 20 ms.